Jon founded Hull Digital, Kingston Upon Hull's Digital and Technology community in January 2009, and also runs East Yorkshire's digital conference, HDLive. He runs theappleofmyi helping brands, businesses and people be more successful online and has clients locally, as well as across the UK and internationally. He speaks regularly as a marketing / technology and online commentator at events and on the radio. He is a keen cyclist, skier, dedicated Apple fan and is apparently addicted to "nice gear".